Closeup has always been about freshness, confidence, and youthful energy. In today’s digital world, Gen Z expects more than traditional ads, they want experiences they can interact with, share, and make their own. While the OVC featuring Farhan and Ridi captured the essence of young love, the brand needed a deeper way to connect with its audience on the platforms they use every day. That’s where Analyzen stepped in to turn the trending AI action figure phenomenon into a full brand experience.

Beyond a Love Story

The OVC had already gained popularity, but it wasn’t enough on its own. Gen Z tends to scroll past traditional brand messages unless they feel personal and interactive. We needed to find a way to make the story of Farhan and Ridi more engaging — something that fans could actively participate in.

Understanding the Approach: Letting Fans Take the Lead

Instead of relying on conventional advertising, we developed a strategy that put users in control. Fans were invited to create their own AI action figures of Farhan and Ridi, connecting the experience directly to Closeup. Each AI-generated figure included a “10/10 freshness score,” naturally embedding the brand into the content.

We create a step-by-step prompt system, which guided users through the process, while we monitored interactions and offered tips to encourage participation, ensuring that the brand remained an integral part of the experience.

Executing the Campaign: Making the Experience Real

We managed the campaign end-to-end. The AI action figures were launched on Closeup’s official Facebook page, accompanied by posts that encouraged fans to generate and share their own creations.

We actively engaged with the audience, responding to comments and keeping the excitement alive. What started as a single post soon became a community-driven moment, with fans proudly sharing their personalized action figures and spreading the brand organically.

Impact That Matters

Every interaction was tracked to measure success. The results were impressive: 3.6 million views, 12,000 interactions, 1,300 comments, and 130 shares. Beyond the numbers, the campaign positioned Closeup as youthful, bold, and interactive, achieved through careful strategy, creative execution, and continuous audience engagement.

The Takeaway

This campaign demonstrated that a trending format can become a powerful brand experience when executed thoughtfully. By understanding the audience, providing interactive tools, and encouraging participation, we helped Closeup turn fans into advocates, making the brand a natural part of their digital lives.