Berger Paints has long been a household name in Bangladesh, known for adding color and beauty to homes. But with rising air pollution making Bangladesh one of the most affected countries in the world, Berger decided to go beyond decoration and tackle a hidden health risk inside every home.

The idea was bold: a paint that doesn’t just cover walls, but also purifies indoor air to protect families from harmful gases. This innovation became Berger Eco Coat, powered by APH technology that absorbs up to 90% of polluted gases indoors. When Berger came to Analyzen’s branding team, the mission was clear: take this groundbreaking product and help people understand why it matters.

The Problem: A Paint That Was Hard to Explain

On the surface, the product was revolutionary. But there were big challenges. Most people didn’t even realize that indoor air could be more polluted than outdoor air. The science “APH technology” sounded complex and technical. And for generations, consumers had thought of paint as something for beauty, not health. If Berger Eco Coat wasn’t explained the right way, it risked becoming just another “premium paint” instead of a life-changing product.

Analyzen’s Diagnosis: Tell a Human Story

Instead of drowning people in science, the branding team decided to tell the story from the perspective of families. Eco Coat had to be more than a technical innovation; it had to be seen as a protector of loved ones.

The Treatment Plan: From Walls to Wellness

The campaign was designed like a journey. The first step was to shift the conversation, positioning Eco Coat not as paint with complicated technology, but as a coat that protects family health. The science was simplified into one clear benefit: it consumes 90% of harmful gases indoors.

Relatable stories were created to show how Eco Coat works silently in the background as an invisible shield, while families went about their everyday lives  kids playing, parents relaxing, mothers cooking. To build trust and credibility, health experts and real-life demonstrations were used to answer skepticism around whether paint could really clean the air.

The rollout was executed smartly. A TV commercial was launched alongside a wide-reaching digital campaign to raise awareness. In-store branding helped Eco Coat stand apart from ordinary paint. Throughout the process, Analyzen worked closely with Berger’s team to keep the messaging consistent across every platform.

The Outcome: A Brand That Protects as Well as It Colors

The campaign made an immediate impact. People began to see paint not just as decoration, but as protection for their families. Awareness about indoor air pollution grew, sparking important conversations in homes and communities. Customers showed they were willing to pay for safety, not just looks. On digital platforms, the campaign reached 22 million people, with 28 million video views and 500,000 clicks a clear sign of strong engagement and interest.

For Berger, Eco Coat became more than just a new product. It turned into a symbol of innovation and care, a paint that responded to modern health concerns while still bringing beauty to homes.

The Takeaway

Branding isn’t just about selling a product  it’s about changing how people think and feel. With Eco Coat, Berger and Analyzen proved that even something as ordinary as paint could carry an extraordinary promise: a healthier, safer home.