Background

Mark, a renowned milk brand from Abul Khayer Group, has always believed in supporting children’s creativity. Over a decade ago, Mark and our team successfully organized a nationwide children’s competition name “MARKS All Rounder” that became one of the biggest cultural platforms for kids. At that time, registrations were done manually through schools, as internet penetration in Bangladesh was still limited.

In 2025, Mark wanted to revive this iconic platform with a modern approach empowering children to showcase their talent in singing, art, and acting while adapting to the digital age. With our previous experience in running similar competitions, we were entrusted to bring the vision to life once again.

Our Objective

The goal was to create a seamless, accessible, and transparent registration process for children across the country. This time, the emphasis was on going digital through a dedicated website, while still ensuring inclusivity for children in schools where online access might be limited.

The Big Idea

We designed a website where children could easily register through a simple online form. After filling out the form, participants received an OTP confirmation, ensuring authenticity. To make the process inclusive, teachers were also empowered to assist students in schools who needed help with online registration.Beyond the registration, we recognized a critical need: children and parents had many questions about the competition. To address this, we proposed integrating a call center service directly with the platform, enabling real-time support, FAQs, and troubleshooting for smooth participation.

Bringing the Idea to Life

Before launch, we conducted UAT (User Acceptance Testing) to ensure the website was intuitive and easy to use for both children and adults. The design was kept simple and user-friendly, allowing anyone to understand the process at first glance.

However, the journey wasn’t without challenges. One major hurdle was managing geo-location data. Many registrations contained spelling errors or incomplete location details, making it difficult to identify where participants were based. To solve this, we collaborated with government sources, analyzed multiple datasets, and standardized the information—ensuring accurate regional representation for the competition.

To make the process accessible in every corner of the country, we built the system in a way that balanced online registration with school-assisted sign-ups, supported by the call center. This hybrid model ensured that no child was left out, regardless of internet access or technical know-how.

Early Results

The campaign went live on 16th September 2025, and within just half a month, 7,783 children had already registered successfully through the website. The strong response in such a short time is a clear sign of success, with more participants joining every day.

Beyond numbers, the initiative is already strengthening Mark’s brand value positioning it as a brand that not only provides nutrition but also nurtures the creative growth of future generations.

The Takeaway

By blending technology, inclusivity, and support systems, the competition has evolved into more than just an event it’s a nationwide movement. With every registration, Mark is building stronger bonds with families, schools, and communities while empowering children to express their creativity.