Milk is one of the most essential sources of nutrition, yet Bangladesh continues to face challenges in safe and hygienic production. On World Milk Day 2025, Analyzen partnered with PRAN Milk to highlight these challenges, celebrate the efforts of local farmers, and remind the nation of milk’s vital role in everyday health. It was also a moment to reinforce PRAN’s commitment to ensuring that every household in Bangladesh has access to safe, fresh milk.

What We Set Out to Achieve

We set out to spark nationwide awareness around the nutritional importance of milk while drawing attention to the realities of dairy production in Bangladesh. At the same time, we wanted people to connect directly with the product—tasting its freshness firsthand—while showcasing PRAN’s strong partnerships with farmers and the local supply chain.

Turning a Day into a Movement

World Milk Day was more than a date on the calendar—it became a platform for education, experience, and engagement. By combining direct sampling with school and university activations, corporate outreach, media partnerships, and digital storytelling, we made milk’s journey from farmer to glass both visible and relatable. At its heart, the idea was to bring people closer to the source and remind them that behind every glass of PRAN Milk lies nutrition, care, and trust.

Bringing the Vision Into Action

The campaign began with large-scale milk sampling across schools, universities, and corporate offices, giving over 850 individuals a direct taste of PRAN’s freshness. On World Milk Day itself, an impactful feature in Prothom Alo spotlighted the national dairy landscape showcasing the need for safe production and PRAN’s role in bridging that gap. To create a lasting impression, we collaborated with the Department of Livestock (DLS) to educate children in schools at Dhanmondi and Mirpur, turning classrooms into spaces of nutritional awareness. At Bangladesh Agricultural University and Sher-e-Bangla Agricultural University, students engaged in interactive activations that tied milk to long-term health and growth. Alongside these activations, our digital campaign amplified the message nationwide. A strong Facebook presence, combined with paid boosts and organic traction, carried the conversation into homes, while the Prothom Alo article added credibility and depth to the story.

Results That Poured In

The impact was both immediate and wide-reaching. Through direct sampling, 8,360 people personally experienced PRAN Milk’s freshness. Online, the Facebook static post achieved 8.86 million views and 6.78 million reaches, driving thousands of reactions and conversations. The Prothom Alo feature strengthened brand credibility, with its article reaching 103,709 readers online, while the Facebook article post reached 127,176 more. Additionally, our Facebook GPI extended the message to 465,639 people. Altogether, the campaign connected with 696,524 individuals, turning World Milk Day into a national conversation about nutrition, safety, and trust.

The Takeaway

By blending education, experience, and engagement, the campaign didn’t just celebrate World Milk Day it brought Bangladesh closer to understanding the value of safe dairy and the importance of daily milk consumption. With every glass shared and every story told, we strengthened the connection between people, farmers, and the freshness of PRAN Milk.