A Story of Heritage Reimagined by Analyzen’s Design Team

Finlay has always been more than just a brand in Bangladesh it’s a part of our cultural memory. Founded in 1896, Finlay grew alongside the nation, earning trust through generations. But as the market evolved, so did consumer expectations. To stay connected with today’s urban households, Finlay introduced a new product line featuring Mustard Oil, Ghee, and four varieties of Fiber Rice.

What they needed next was a design transformation one that honored their heritage while speaking to modern sensibilities.

The Challenge: A Legacy Brand in a Modern Aisle

Supermarket shelves today are crowded with loud colors, bold claims, and designs chasing quick attention. In this environment, Finlay needed to stand out not by shouting, but by staying true to what made it iconic. The task was to preserve a 128-year heritage while giving it the clarity, purity, and premium edge younger consumers expect. The packaging had to feel authentic yet contemporary a delicate balance between legacy and modernity.

Returning to the Roots of Purity

The foundation of the design journey was a simple, meaningful line:

“Phire Jai Shuddhotar Shekore.”

A return to purity, to heritage, to the heart of Bangladesh.

This sentiment guided every design decision colors, textures, materials, storytelling shaping packaging that felt honest, grounded, and unmistakably Finlay, while still fitting effortlessly into today’s modern kitchens.

The Transformation: Blending Heritage with Modernity

To bring this vision to life, Analyzen’s design team created a visual language that connected Finlay’s heritage with the expectations of a new generation. Nakshi Katha motifs became a central inspiration, carrying the warmth, craftsmanship, and storytelling spirit of Bengal. These cultural elements rooted the packaging in tradition while giving it a renewed, contemporary character.

Earthy tones and natural textures added a sense of purity and simplicity, echoing Finlay’s long-standing commitment to quality. For Mustard Oil, durable hard plastic introduced strength and a premium feel, elevating the brand’s presence on shelf.

Transparency became a powerful statement. By adding a clear window around the logo, consumers could see the product itself a subtle, confident gesture in a market filled with exaggerated purity claims.

A minimal, modern layout held everything together. Clean spacing, refined typography, and an uncluttered structure gave the design a fresh, premium look that aligns with today’s minimalist households, without losing its cultural soul.

Ultimately, each element worked together to tell one unified story: Finlay, rooted in heritage, stepping forward with confidence and clarity.

The Impact: Heritage Reimagined, Market Re-Energized

The response was immediate. In just the first 30 days, 2,130 packs of Fiber Rice, 3,300 packs of Premium Ghee, and 650 bottles of Mustard Oil were sold. Strong performance across online channels in Dhaka and Chattogram confirmed one powerful insight: the new design didn’t just catch attention it renewed trust.

The identity felt premium, honest, and relevant exactly the blend Finlay needed.

The Takeaway: Legacy Brands Don’t Need Reinvention Just Reconnection

Finlay’s transformation wasn’t about becoming someone new. It was about rediscovering who they’ve always been and expressing it in a language today’s consumers understand. Through thoughtful, culture-anchored design, Analyzen helped a 128-year-old brand reconnect its past with its future.