Pureit’s journey in Bangladesh has always been about more than just selling water purifiers. It’s about building trust around safe drinking water. From the very beginning, Pureit partnered with Analyzen to manage its digital presence from brand campaigns on social media to business automation and post-sale service. Analyzen wasn’t just a marketing partner; they played a key role in Pureit’s digital transformation, helping the brand connect with customers before and after the sale.

The Problem: Out for Delivery? Nobody Knows

Despite having a strong brand presence, Pureit faced a serious issue in their customer experience. Once a customer placed an order whether online or in-store they had no way of knowing what happened next. There was no tracking system. No status updates. Customers were left waiting without any information until the product finally arrived. In a category where trust is everything, this gap created stress and uncertainty.

More Than Just Delivery

Unlike other Unilever products, Pureit purifiers are high-value, sensitive electronic devices and most importantly, they are directly connected to people’s health and well-being. That meant customers didn’t just need a good product they needed reliable after-sales support. And not just during business hours. Pureit required 24/7, 365-day service availability, even on holidays. It was a promise that needed solid systems to back it up.

Tracking Every Step, Supporting Every Customer

To fix the broken journey, Analyzen proposed a powerful solution: integrate Pureit’s global CRM system with their local automation tools. On paper, it sounded like a simple task but in reality, it was anything but. Connecting a multinational CRM database with on-ground delivery and service operations required careful coordination, deep technical expertise, and custom-built tools.

Analyzen stepped in and made it happen. The result was a seamless experience where customers could track their order in real time from packaging to dispatch to final delivery and also raise support tickets for any issue that came up after installation.

The Impact: More Transparency, More Trust

Once the system went live, the results spoke for themselves. Customers no longer had to call or guess where their purifier was. They could follow every step of the journey, right from the moment they clicked “buy.” This simple but powerful change boosted customer confidence, reduced complaints, and added real credibility to the brand. Pureit was no longer just delivering clean water it was delivering peace of mind.

The Takeaway

Pureit’s promise is clean water. But as this project proved, the real value lies in the experience around it. With Analyzen’s smart integration of global and local systems, Pureit showed that great service doesn’t start at delivery it starts the moment a customer places an order. And when a brand keeps its customers informed every step of the way, it earns not just a sale but long-term loyalty.